Solving ICSE Class 10 Commercial Applications Previous Year Question Papers ICSE Class 10 Commercial Applications Question Paper 2021 Semester 1 is the best way to boost your preparation for the board exams.
ICSE Class 10 Commercial Applications Question Paper 2021 Solved Semester 1
Maximum Marks: 50
Time allowed: One hour
General Instructions :
- You will not be allowed to write during the first 10 minutes.
- This time is to be spent in reading the question paper.
- ALL QUESTIONS ARE COMPULSORY.
- The marks intended for questions are given in brackets [ ].
Select the correct option for each of the following questions.
Question 1.
A company must balance profits, consumer satisfaction and public welfare. Which stage of marketing emphasises on the given statement ? [ 1 ]
(a) sales-oriented stage
(b) product-oriented stage
(c) societal marketing stage
(d) marketing-oriented stage
Answer:
(c) societal marketing stage
Question 2.
Media which has limited coverage : [1]
(a) Newspapers
(b) Direct mail
(c) Television
(d) Radio
Answer:
(b) Direct mail
Question 3.
During this stage, from 1950-1960, marketers focus shifted from promotion to product improvement. [ 1 ]
(a) Marketing oriented stage
(b) Product oriented stage
(c) Production oriented stage
(d) Sales oriented stage
Answer:
(b) Product oriented stage
Question 4.
An element of marketing mix, which creates utilities of time, place and possession: [1]
(a) Place
(b) Product
(c) Promotion
(d) Price
Answer:
(a) Place
Question 5.
In this type of market, customers select goods by reading the detailed literature and examining the samples: [1]
(a) Mail order market
(b) Tele market
(c) Catalogue market
(d) Online market
Answer:
(c) Catalogue market
Question 6.
………………. is the type of market on the basis of nature of goods. [1]
(a) Wholesale market
(b) Retail market
(c) Money market
(d) Consumers’market
Answer:
(d) Consumers’market
Question 7.
In this stage of marketing, the motto was to ‘Sell what can be produced.’ : [1]
(a) Product oriented stage
(b) Production oriented stage
(c) Marketing oriented stage
(d) Sales oriented stage
Answer:
(b) Production oriented stage
Question 8.
The value which is derived from the way the consumer perceives the brand name is : [1]
(a) Brand promotion
(b) Brand loyalty
(c) Brand equity
(d) Quality control
Answer:
(c) Brand equity
Question 9.
Advertisement designed to change a lifestyle of people is ………………. [1]
(a) Persuasive advertising
(b) Concept advertising
(c) Institutional advertising
(d) Product advertising
Answer:
(b) Concept advertising
Question 10.
The main objective of this advertising is to persuade the customers to buy a product or service or to support an idea. [1]
(a) Concept advertising
(b) Product advertising
(c) Persuasive advertising
(d) Informative advertising
Answer:
(c) Persuasive advertising
Question 11.
The strategy of selective distribution may be employed during ……………… stage of product life cycle. [ 1 ]
(a) Growth
(b) Maturity
(c) Introduction
(d) Decline
Answer:
(c) Introduction
Question 12.
The products bought after comparing quality, price, etc. of different brands are known as : [1]
(a) Shopping products
(b) Specialty products
(c) Industrial products
(d) Convenience products
Answer:
(a) Shopping products
Question 13.
In which type of market, products are advertised and demonstrated on television? [1]
(a) TV advertisement
(b) Newspaper advertisement
(c) Tele market
(d) Network market
Answer:
(c) Tele market
Question 14.
The traditional channel employed in the distribution of consumer goods is: [1]
(a) Manufacturer-Agent- Wholesaler-Retailer-Consumer
(b) Manufacturer-Agent-Retailer-Consumer
(c) Manufacturer-Wholesaler-Retailer-Consumer
(d) Manufacturer-Retailer-Consumer
Answer:
(c) Manufacturer-Wholesaler-Retailer-Consumer
Question 15.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry. [1]
(a) Skimming pricing
(b) Parity pricing
(c) Cost plus pricing
(d) Penetrating pricing
Answer:
(b) Parity pricing
Question 16.
Advertising has been criticised because it [ 1 ]
(a) Generates employment
(b) Increases prices of products to the consumers
(c) Establishes direct link between producer and consumer
(d) Provides wider choice
Answer:
(b) Increases prices of products to the consumers
Question 17.
Which of the following is not an element of Distribution mix ? [1]
(a) Discount
(b) Transportation
(c) Channel
(d) Storage
Answer:
(a) Discount
Question 18.
……………….. ensures uniform standards of quality and design of products to consumers. [1]
(a) Selling
(b) Branding
(c) Advertising
(d) Publicity
Answer:
(b) Branding
Question 19.
Which stage of the Product Life Cycle is characterized by saturation in the market ? [1]
(a) Introduction
(b) Growth
(c) Maturity
(d) Decline
Answer:
(c) Maturity
Question 20.
Sale by description is suitable for: [ 1 ]
(a) Standardized goods
(b) Non-standardized goods
(c) Perishable goods
(d) Specimen goods
Answer:
(a) Standardized goods
Question 21.
Keen observation, alert mind and ……………………. are the qualities of a good salesman. [1]
(a) Cheerfulness
(b) Sharp memory
(c) Sincerity
(d) Sensitivity
Answer:
(b) Sharp memory
Question 22.
A market is a mechanism through which ……………………. are exchanged sold and transferred. [1]
(a) Products and services
(b) Products and capital
(c) Services and brands
(d) Patents and services
Answer:
(a) Products and services
Question 23.
Economic, social, legal and other forces influence marketing activities therefore, marketing is [1]
(a) A system
(b) Persuasive
(c) Part of total environment
(d) Creative
Answer:
(c) Part of total environment
Question 24.
Sales promotion, advertising, personal selling and publicity are used for ……………… [1]
(a) Promotion of products
(b) Placing the products
(c) Pricing the product
(d) Distribution of products
Answer:
(a) Promotion of products
Question 25.
Modern marketing has created several non-traditional markets like ……………… [1]
(a) Future market
(b) The international market
(c) Automatic vending machines
(d) The consumers’market
Answer:
(c) Automatic vending machines
Question 26.
On the basis of geographical area, market is classified into : [1]
(a) In-house market
(b) Regional market
(c) Primary market
(d) Spot market
Answer.
(b) Regional market
Question 27.
Marketing was considered to be mere distribution in this stage of Marketing: [ 1 ]
(a) Production-oriented stage
(b) Sales-oriented stage
(c) Product-oriented stage
(d) Marketing-oriented stage
Answer:
(a) Production-oriented stage
Question 28.
Consumer’s continuous preference of a particular brand due to faith in its superiority is termed as …………… [1]
(a) Brand Equity
(b) Brand promotion
(c) Brand loyalty
(d) Branding
Answer:
(c) Brand loyalty
Question 29.
The latest method of direct selling is ………………… [ 1 ]
(a) Online marketing
(b) Retail outlets
(c) Door-to-door selling
(d) Catalogue selling
Answer:
(a) Online marketing
Question 30.
Selling price = Total cost per unit +Desired profit per unit is the formula to fix prices under which Pricing Strategy? [ 1 ]
(a) Skimming pricing
(b) Penetrating pricing
(c) Cost plus pricing
(d) Parity pricing
Answer:
(c) Cost plus pricing
Question 31.
Selling aims at ……………….. [1]
(a) Maximization of customer satisfaction
(b) Long term goals
(c) Maximization of profit
(d) Stability of firm
Answer:
(c) Maximization of profit
Question 32.
…………………. is selective, flexible and is the skill of persuading people. [1]
(a) Personal selling
(b) Sales promotion
(c) Advertising
(d) Publicity
Answer:
(a) Personal selling
Question 33.
In non-business organization marketing is necessary for: [1]
(a) Creating demand
(b) Facing competition
(c) Spreading socially useful ideas
(d) Widening market
Answer:
(c) Spreading socially useful ideas
Question 34.
…………………. represents an integrated approach to marketing. [1]
(a) Price mix
(b) Place mix
(c) Marketing mix
(d) Promotion mix
Answer:
(c) Marketing mix
Question 35.
A high percentage of new products fail during this period of Product Life Cycle: [ 1 ]
(a) Growth stage
(b) Decline stage
(c) Introduction stage
(d) Maturity stage
Answer:
(c) Introduction stage
Question 36.
Factors which do not influence price determination is ………………… [1]
(a) Risk
(b) Goodwill
(c) Government control
(d) Buying motive
Answer:
(b) Goodwill
Question 37.
The main aim of penetrating pricing is to: [ 1 ]
(a) Provide funds for expansion
(b) Maximize the market share
(c) Provide a reasonable return on capital
(d) Avoid price wars
Answer:
(b) Maximize the market share
Question 38.
Sales promotion is ……………… in nature. [1]
(a) Non-recurring
(b) Recurring
(c) Written form
(d) Symbolic
Answer:
(a) Non-recurring
Question 39.
In advertising, the …………………. has control over the contents and the timing of the message. [ 1 ]
(a) Media
(b) Customer
(c) Competitor
(d) Sponsor
Answer.
(d) Sponsor
Question 40.
The activity involved in planning, pricing, promoting and distributing products and services is called ………………. [ 1 ]
(a) Marketing
(b) Selling
(c) Advertising
(d) Publicity
Answer:
(a) Marketing
Question 41.
The term ‘Caveat emptor’ means: [1]
(a) Let the seller beware.
(b) Let the buyer beware.
(c) Customer is king.
(d) Let the producer beware.
Answer:
(a) Let the seller beware.
Question 42.
One of the additional elements of marketing mix of services is …………………… [1]
(a) Price
(b) Place
(c) People
(d) Promotion
Answer:
(c) People
Question 43.
Which one is the feature of the advertising ? [1]
(a) Direct communication
(b) Face to face communication
(c) Mass communication
(d) Verbal communication
Answer:
(c) Mass communication
Question 44.
………………… determines the sales volume and the profit margins. [1]
(a) Price
(b) Product
(c) Competitor
(d) Marketing
Answer:
(a) Price
Question 45.
It is one of the methods of selling: [1]
(a) Sale on approval
(b) Capital sales
(c) Sale on instruction
(d) Exchange sales
Answer:
(a) Sale on approval
Question 46.
Marketing Mix represents the ………………… of an enterprise. [ 1 ]
(a) Total marketing program
(b) Total selling program
(c) Promotion techniques
(d) Total distribution plan
Answer:
(a) Total marketing program
Question 47.
Choose the correct sequence of the Product Life Cycle. [ 1 ]
(a) Introduction > Growth > Maturity > Decline > Abandonment
(b) Introduction > Maturity > Growth > Decline > Abandonment
(c) Introduction > Growth > Maturity > Abandonment > Decline
(d) Introduction > Maturity > Growth > Abandonment > Decline
Answer:
(a) Introduction > Growth > Maturity > Decline > Abandonment
Question 48.
This pricing strategy involves charging according to what competitors are charging: [ 1 ]
(a) Going rate pricing
(b) Cost plus pricing
(c) Penetrating pricing
(d) Skimming pricing
Answer:
(a) Going rate pricing
Question 49.
In which stage of the product life cycle, sales continue to grow but at a decreasing rate ? [ 1 ]
(a) Maturity stage
(b) Decline stage
(c) Growth stage
(d) Introduction stage
Answer:
(a) Maturity stage
Question 50.
……………………. is not a concept of market. [1]
(a) Area concept
(b) Demand concept
(c) People concept
(d) Supplier concept
Answer:
(d) Supplier concept